Morocco is a hidden desert jewel that we want the "well-traveled" community to prioritize. Our quippy print ads highlight the downsides of touristy European spots, and share the authenticity of a trip to Morocco.
Copywriter: Victoria Pla
Art Directors: Elizabeth Young & Emily Alek
Our Experiential "Brooklyn takeover" temporarily paints a Brooklyn building blue to represent the Moroccan city of Chefchaouen. This attention-grabbing splash of color offers the ultimate shareable experience. Signs in and around the neighborhood interest onlookers in learning more about the turquoise takeover.
The Art of the Cocktail: Bacardí
Print, Experiential, App
Cuba's finest is always a favorite for those working behind the bar and those bellied up to it. Bacardí is a versatile liquor that blends well with almost any mixers you can think of, allowing it to suit any type of mood or personality.
Bacardí will have sponsored evenings at “paint and sip” shops. Participants attend an evening art class, where they learn to paint a beach scenery while sipping on fun, tropical Bacardí cocktails.
This mixology app offers classic rum recipes, easy instructions, and animated demonstrations. Users can post photos of their creations on social media to be featured on the Bacardí page.
These measured glasses are a perfect stepping stone for an in-house bar. With simple directions and ingredients, consumers can step up their cocktail game.