Morocco is a hidden desert jewel that we want the "well-traveled" community to prioritize. Our quippy print ads highlight the downsides of touristy European spots, and share the authenticity of a trip to Morocco.
Copywriter: Victoria Pla
Art Directors: Elizabeth Young & Emily Alek
Our Experiential "Brooklyn takeover" temporarily paints a Brooklyn building blue to represent the Moroccan city of Chefchaouen. This attention-grabbing splash of color offers the ultimate shareable experience. Signs in and around the neighborhood interest onlookers in learning more about the turquoise takeover.