WE MADE A BRAND MASCOT FOR SKINCARE ICON CERAVE.

For years, online fans have been referring to CeraVe as the “greatest of all time,” or the GOAT. We decided to make a brand mascot that is a literal… goat. Her name is Sarah V. and she loves skincare.

Our team brought Sarah to life by designing her look from her fur type to her accessories. We made our big reveal online with Sarah V’s official launch video. (Embedded above and directed by me.)

Sarah was a fast celebrity, blowing up online with her partnership with Subway Takes and creators like Delaney Rowe and Keith Lee.