Victoria Pla
chronically online, but who isn’t?
(215) 534-0585
victoriapla.com
EXPERIENCE
Ogilvy, New York, NY — Senior COPYWRITER - SOCIAL CONTENT
June 2024 - PRESENT
Currently the only working copywriter on Coca-Cola social media!
Earned content, social-first campaigns, 360 campaigns, organic content
Working with major beauty brands like CeraVe, Garnier, and Kiehls to create 360, social-first campaigns
Concepting and shooting
Script-writing in long and short form
Working with influencers to ensure content aligns with overall campaign
Hill Holliday, New York, NY — Copywriter
October 2019 - June 2024
Acted as the creative team’s leader for all things social
Launched and maintained inaugural TikTok accounts for Bayer IUD brands, pioneering birth control’s entry onto the platform
Pitched new business, about three per year, and often winning!
Disney, Los Angeles, CA — Digital Copywriting Intern
June 2018 - June 2019
Launched Disney’s Yellow Shoes Instagram account
Concepted and maintained content calendars for two Walt Disney World Instagram accounts
Created and launched the official Walt Disney World animated GIF stickers for Instagram
Scripted sponsored content for Disney Channel stars
EDUCATION
Syracuse University — Advertising
August 2014 - May 2018
Minors in Spanish, Theatre. Involvement in on-campus organizations like: Orientation Leaders, What! Theatre, DanceWorks.
SKILLS
Community Management
Content Creation
Video Editing
Strategic Creativity
Photography and Videography
Working with Influencers
Trend Forecasting
Long-Form Content
Making people laugh in boring meetings
Social savant with over 50k followers on personal TikTok account
LANGUAGES
Fluent in Spanish