SNEARS is the accessory that launched a thousand ships. (And by ships, we mean frantic visits to

For this epic April Fool’s Day prank, we created a “product launch” video for the ultimate accessory: Mickey ears that can hold your snacks.

Copywriting: Victoria Pla

Art Direction: Coco Wang

Editor: Christy Conyers

Producer: Jeremiah Dawes

Sr Digital Copywriter: Mary Toves

Sr Digital Art Director: Shane Enoch

Creative Director: Karan Dang

Group Digital Director: Alex Ruiz